Development through capacity building

Strategic marketing: planning, development and implementation

Duration: 1 week || Tunis from 11 to 15 March 2019
Price : 1 800 € || Register

Interest and purpose of the training

  • How to identify critical strategic issues and opportunities
  • Enhancing your own & your company’s strategic thinking & ability to envision strategic initiatives
  • Increase understanding of marketing jargon and fundamentals
  • Build the elements of the marketing plan
  • Generate marketing goals and positioning statements
  • Formulate strategies for achieving business objectives
  • Apply marketing development steps for drafting a result-oriented marketing plan

Course outlines

  • Understanding marketing fundamentals
  • Identifying target markets and their needs
  • Setting marketing objectives and results
  • Formulating marketing strategies
  • Creating appropriate marketing strategies
  • Developing Integrated Marketing Communication (IMC) strategies
  • Setting the marketing budget
  • Implementing, evaluating, and reviewing of the result
  • Simulation exercise and group discussion

Useful Information


For participants coming from countries in which Tunisia does not have a consular representation…

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Reception and Referral

CODEV International dedicated team will assist you during your entire stay; they respond quickly and accurately to your queries and provide ongoing assistance until you arrive at your destination….

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CODEV assists you in your booking process at the hotel where the training will take place….

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Discovering Tunisia

Tunisia is one of the few countries that can well and truly cater for the masses. It manages to combine climate, golden beaches, History, shopping and create something of an all-round experience…

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