Strategic marketing: planning, development and implementation

Interest and purpose of the training

• How to identify critical strategic issues and opportunities
• Enhancing your own & your company’s strategic thinking & ability to envision strategic initiatives
• Increase understanding of marketing jargon and fundamentals
• Build the elements of the marketing plan
• Generate marketing goals and positioning statements
• Formulate strategies for achieving business objectives
• Apply marketing development steps for drafting a result-oriented marketing plan

Course outlines

• Understanding marketing fundamentals
• Identifying target markets and their needs
• Setting marketing objectives and results
• Formulating marketing strategies
• Creating appropriate marketing strategies
• Developing Integrated Marketing Communication (IMC) strategies
• Setting the marketing budget
• Implementing, evaluating, and reviewing of the result
• Simulation exercise and group discussion

Useful Information